Multimedia Marketing Associate

Expires: 31st December, 2025 Texas

The Multimedia Marketing Associate will focus on new business development generating advertising revenue by establishing relationships with new prospects and presenting targeted advertising solutions on both broadcast and digital mediums.

Additional Job Description:

• Establishes credible relationships with the local business community.
• Collaborates with Sales Management Leadership, Creative Director, and Production Manager to build effective long-term advertising campaigns.
• Makes sales calls on prospective clients to develop new accounts.
• Implements strategies to consistently grow and exceed revenue goals.
• Prepares/Presents sales presentations to clients and prospects.
• Educates clients on how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement across all media.
• Will build marketing campaigns for clients across numerous tactics, including but not limited to; Broadcast, SEO, SEM, Display, Email, Social, OTT, and many other types of programmatic.
• Performs other duties as assigned.

Qualifications:

• A strong track record of meeting or exceeding monthly and quarterly sales targets
• Marketing and/or equivalent related experience
• Successful experience in outside sales preferred
• Knowledge of industry trends and competitive landscape.
• Understanding of digital marketing strategies and advertising platform
• Professional appearance and demeanor are essential
• Excellent communication and negotiation skills.
• Self-motivated, goal-oriented, and a strong team player.
• Must have ability to work with minimum supervision and ability to multi-task
• Must have proven customer service, problem solving and analytical skills
• Must be detail-oriented
• A professional telephone manner is essential
• Must have proficiency in MS Word, Excel, PowerPoint and the Internet
• Proficiency with CRM software and Microsoft Office Suite
• Ability to work well under pressure and deadlines
• Independent judgment is required to plan, prioritize, and organize diversified workload
• High level of interpersonal skills to handle sensitive and confidential situations
• Current knowledge of digital ad technology, online ad serving, 3rd party research skills such as eMarketer, comScore and Google Analytics a plus
• IAB and/or Google AdWords Certification a plus
• Automotive & database digital marketing sales experience is also a plus
• Proficiency in MS Office products required
• Experience with DFP / Google Ad Manager, Wide Orbit, Matrix, Strata, Comscore are a plus
• Fluency in English; with excellent communication skills, both verbal and written

Job Requirements

Requirements & Skills:

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, and other office equipment.

Job Benefits

KMID/KPEJ values the contribution of its employees. We recognize their efforts by offering a competitive compensation plan and an array of benefits, including medical, dental, vision, life insurance, 401(K), and more. We are committed to a drug and alcohol-free workplace. Any job offer is conditional upon satisfactorily completing a background and DMV check.

Application Information

Apply at the Work for Us page at: Yourbasin | Big 2 - Fox 24 or at the Nexstar Website.